About Me.
I’m Ana Simic, AI strategist, advisor and speaker.
For the past years, I’ve supported executives, supervisory boards and companies across Europe in navigating AI transformation.
I combine:
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20+ years of leadership experience
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Deep understanding of AI strategy, governance & organizational change
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A practical, human-centered approach to making AI work in real businesses
My mission: Help leaders integrate AI with clarity, confidence and speed.
WORk & EDUCATION
SINCE 2025
Founder and CEO of Propeller - AI Consultancy
AI Strategy, AI Literacy, AI projects execution. Supporting business leaders around the world in their AI transformation journey.
since 2023
Supervisory Board Member
Supporting the boards of large companies (EuroTeleSites AG - current, ASFINAG - previous) in their work as independent member focussing on digitalisation, AI and cyber-security.
2022 - 2024
CEO of leading AI and Tech Agencies
Delievering project for customers of all sizes in the realm of Data, AI, Digitalisation, in Austria and abroad.
Working hand-in-hand with customers to create impact, while building teams and operating structures.
2008-2022
A1 Telekom Austria & A1 Group
From product marketing to digital services and communication, from marketing automation to data for impact projects - as Head of various departments and multimarket teams, we shaped the digital transformation of the telecommunications industry in CEE region.
2002-2008
Henkel
Brand, Product and Marketing Manager in Austria, CEE and in Serbia.
Created products based on thorough customer insights, drove up the market share and the revenues.
1996-2002
University of Vienna
Masters of International Business Administration, with focus on International Marketing and Supply Chain Management.
